Start with the business outcome. Corivio tests what the evidence supports, estimates the investment required, identifies the growth constraint, and builds the plan.
Enter a growth target and a few planning constraints. See what your current resources support, what needs to change, and where the growth constraint may sit.
Some downstream pressure is limiting how efficiently new media demand converts.
Protect the goal, but validate additional scale before committing the full incremental budget.
At the current budget, Corivio would recommend adjusting the goal or improving capture efficiency before forcing more spend into the system.
Required investment is based on the goal and an illustrative planning CPA. The planning CPA adjusts the CPA you enter for timing, planning posture and downstream conversion capacity. This preview demonstrates the decision logic; it is not a forecast for your business.
Media often creates demand that is captured somewhere else, search, affiliates, a website, a branch, a sales team or another fulfillment channel. More media can increase the pressure. Growth only happens if the rest of the system can absorb it.
The practical question is simple: where is the real constraint?
Media increases awareness, consideration and intent.
Customers move through the channels that receive and route intent.
The business turns demand into customers, revenue and value.
Use MMM, attribution, experiments, reach, platform data and CRM together without forcing them into one methodology.
Longer-horizon response, diminishing returns and investment sizing.
Fast channel and journey signals for where outcomes are appearing.
Experiments and lift evidence that strengthen causal confidence.
Incremental reach, overlap, frequency and exposure-to-outcome signals.
Current spend, delivery, conversions and fast-moving performance.
Customers, revenue, value and the outcomes the plan ultimately serves.
The key question is not simply whether a channel works. It is whether the next dollar still has enough room to work.
See where incremental investment is still productive, where returns begin to flatten, and when another constraint becomes more important than media scale.
Estimate where the next dollar begins to lose productivity.
If downstream conversion is tight, more spend may not create proportional growth.
Use controlled increases to validate the next step before a large reallocation.
Every recommendation should make the next move clear and show the level of evidence behind it.
The evidence is strong enough for a controlled move.
Signals are promising, but a test can reduce uncertainty.
Budget, timing, efficiency or capacity needs to change.
The evidence does not justify a major move yet.
Go beyond the homepage preview with goal feasibility, scenario planning, response curves, budget constraints, next-dollar decisions and the evidence behind each recommendation.
Request access to an interactive planning workspace built around a realistic agency scenario. No client data is required to explore the workflow.
The Vector demo can be evaluated with a realistic scenario first. When your own data is introduced, assumptions, access and approval rules can be defined explicitly.
Explore the planning workflow before deciding whether to bring your own data into an evaluation.
Recommendations are presented with the evidence, constraints and confidence behind the decision.
Corivio supports the planning decision. Your team decides what to approve and execute.
A few practical answers before you request Vector access.
No. Corivio uses those sources as evidence. The goal is to turn measurement into an investment decision, not to force one methodology to replace the others.
No. The economics come from models, business rules and constraints. AI helps interpret the question, organize the workflow, surface conflicts and explain the result.
Corivio separates observed data, assumptions and gaps. When evidence is weak, the better recommendation may be to test, hold or collect more information instead of forcing a precise answer.
No. The initial Vector workspace uses a realistic agency scenario so you can evaluate the planning logic before sharing client information.
Tell us the planning question you want to explore. We will review the request and share the Corivio Vector workspace when the use case is a fit.